If I ask you what time it is, I want to know what time it is.
I have friends (dare I say family members?!) who, when I ask for the time, will say, "Oh, it's 12:30" when I know it's not. It's actually 12:20. Those are important ten minutes; a lot can happen in ten minutes.
I just looked at the time on my work phone - 11:24 a.m. And I thought, "I'll take six minutes to finish eating my lunch and that'll give me an hour to write this story before my 12:30 engagement."
See? Six minutes are important.
Every morning, I at some point will announce, "Three minutes, guys! We've got three minutes before we need to leave." Those three minutes are the deciding factor between them going to school with a clean shirt or not. Important.
I arrived at my CPA graduation last night with three minutes to spare. Technically I wasn't late, although I felt like I was running behind.
Five, 10, 15 minutes is the difference between a great story and a shitty story when you're writing on deadline. Heck, even one minute is a deal breaker/maker then.
So here I am, six minutes past when I should've been done here and writing something else. Something on deadline. Kinda important.
Cheers to the under-appreciated minute.